Premium Dog Treat
Wallace & Gromit - Small Long-Lasting Single Cheese Bones (35–45g)November sale: £2.31 at checkout (30% off)
£3.29
The Christmas gift shop for dogs
Fireworks coming? Tips + long-lasting chews to keep them busy
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The Good Cheese Bone
A cracking good chew.
Long-lasting British cheese chews made for serious chomping. A tasty alternative to yak chews, in five sizes from Small to XXL.
5 sizesFrom little nibblers to big chewers
100%Natural cheese chew
BritishMade closer to home
Long-lastingMore chew, less boredom
The current favourites
Good stuff, on repeat.
Premium Dog Treat
Wallace & Gromit - Medium Long-Lasting Single Cheese Bones (65–75g)November sale: £3.85 at checkout (30% off)
£5.50
Premium Dog Treat
Wallace & Gromit - Extra Extra Large Long-Lasting Single Cheese Bones (170–190g)November sale: £9.10 at checkout (30% off)
£13.00
Premium Dog Treat
Wallace & Gromit - Large Long-Lasting Single Cheese Bones (90–110g)November sale: £4.90 at checkout (30% off)
£7.00
Christmas gifting, sorted
Gift sets they'll wag about.
Matching harness, collar and lead sets, plus pampering shampoo and cologne bundles, all ready to wrap. Free UK delivery on orders over £30.
Why Poochiful
“Dog care should work brilliantly — and still feel like fun.”
01Made closer to home
British-made products wherever possible, with clearer provenance.
02Useful, not gimmicky
Products chosen around real dog needs and everyday routines.
03Dog-first formulas
Gentle care, thoughtful ingredients and no unnecessary theatre.
04Small brand energy
Human support, personality and products we would actually use.
It started with one dog
Made by dog people, not a boardroom.
Poochiful began with a very real problem: finding dog products that actually worked, felt good to use and did not cost the earth. That obsession became the range you see today.
Good dog notes.
No filler. Just useful guidance on chewing, coats, grooming and everyday dog life.
19 Oct 2026
Christmas Gifts for Dogs 2026: Stocking Fillers Your Pooch Will Love
Looking for Christmas gifts for dogs? From long-lasting British cheese bones and crunchy treats to matching walk sets...
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28 Oct 2021
5 Tips For Keeping Your Dog Calm On Fireworks Night
Bonfire Night is nearly here. Our top tips for keeping your dog calm on fireworks night, from daylight walks and secu...
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01 Dec 2021
6 Christmas Hazards For Dogs & How To Avoid Them
From chocolate advent calendars to boxes of treats left out, here are six Christmas hazards for dogs and simple ways ...
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