Premium Dog Treat
Wallace & Gromit - Small Long-Lasting Single Cheese Bones (35 - 45g) (e)
£3.29
British dog care, made joyful
Happier dogs. Brighter days.
Natural chews, brilliant grooming and everyday wellness — made to turn ordinary dog days into very good ones.
Natural ingredients
Made in Britain
Free delivery on orders over £30
Proper care. No boring bits.
What are we solving today?
Skip the endless catalogue. Start with what your dog actually needs.
The Good Cheese Bone
A cracking good chew.
Long-lasting British cheese chews made for serious chomping — with a Wallace & Gromit range that has plenty of character.
5 sizesFrom little nibblers to big chewers
100%Natural cheese chew
BritishMade closer to home
Long-lastingMore chew, less boredom
The current favourites
Good stuff, on repeat.
£5.50
Why Poochiful
“Dog care should work brilliantly — and still feel like fun.”
01Made closer to home
British-made products wherever possible, with clearer provenance.
02Useful, not gimmicky
Products chosen around real dog needs and everyday routines.
03Dog-first formulas
Gentle care, thoughtful ingredients and no unnecessary theatre.
04Small brand energy
Human support, personality and products we would actually use.
It started with one dog
Made by dog people, not a boardroom.
Poochiful began with a very real problem: finding dog products that actually worked, felt good to use and did not cost the earth. That obsession became the range you see today.
Good dog notes.
No filler. Just useful guidance on chewing, coats, grooming and everyday dog life.
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